NordicTrack vs Horizon: Which Brand Is Right for You?

Why Compare NordicTrack vs Horizon

Trying to decide between NordicTrack and Horizon Fitness? Here’s the quick answer: Choose NordicTrack if you want advanced tech features and interactive workouts. Go with Horizon if you’re after simplicity, durability, and great value without a subscription.

Both brands offer high-quality home fitness equipment—including treadmills, elliptical machines, and exercise bikes—but they cater to different user needs. NordicTrack stands out for its built-in screens, iFIT workouts, and immersive experiences. Horizon Fitness, backed by Johnson Health Tech, is known for studio-style treadmills, Bluetooth connectivity, and sturdy builds at a reasonable price.

In this brand showdown, we’ll compare key features, price ranges, different models, and which brand is the better choice for your fitness goals. Whether you're looking for a solid machine for walking or a versatile machine for high-intensity training, we’ll help you choose the right equipment for your home gym.

Horizon vs NordicTrack: Brand Overview

Both Horizon Fitness and NordicTrack are respected names in the fitness equipment industry, but they’ve carved out different paths when it comes to design philosophy, training experience, and tech integration.

What Horizon Is Known For

Horizon, a brand under Johnson Health Tech, focuses on delivering sturdy treadmills, elliptical machines, and exercise bikes that emphasize durability, affordability, and simplicity. Their lineup includes the popular Go Series and Studio Series, which are ideal for HIIT sessions, walkers, and joggers who prefer to use their own device for streaming or training.With quick dial controls, Bluetooth speakers, and straightforward interfaces, Horizon machines hit a sweet spot for users who want good value without subscriptions or complex software.

What NordicTrack Is Known For

NordicTrack, on the other hand, has built its reputation on smart, tech-forward machines. Known for the EXP Series, Incline Trainers, and Commercial Treadmills, the brand integrates built-in screens, iFIT workouts, and immersive experiences that mimic real-world terrain. It’s a go-to for those seeking higher speeds, interactive workouts, and a more connected training environment.

Key Similarities Between Horizon and NordicTrack

Warranty Coverage on Frames and Motors

Both Horizon and NordicTrack provide strong warranty terms that reflect confidence in their equipment. You’ll typically find lifetime warranties on frames and extended coverage on motors, especially in mid to high-tier models. This level of protection adds long-term value and peace of mind for home gym owners investing in a solid machine.

Comfortable Cushioning

Both brands design their home treadmills with comfort in mind. Horizon treadmills use 3-zone variable response cushioning to offer targeted support across different impact zones. NordicTrack treadmills feature similarly advanced cushioning systems to reduce joint stress while delivering a smooth, stable feel for walkers, joggers, and serious runners alike.

Designed for Home Use

Whether you choose Horizon or NordicTrack, you're getting machines built specifically for the home gym environment. Most models offer folding treadmill options, compact footprints, and Bluetooth connectivity to support training with favorite apps or streaming content.

Solid Construction 

From the frame to the deck to the console, both brands are known for sturdy builds and materials that hold up over time. These machines aren’t just for casual use. They’re made for consistent training across a variety of fitness goals, with dependable motors, secure components, and good quality finishes.

Key Differences Between Horizon vs NordicTrack

Performance and Build Quality

NordicTrack typically delivers higher-end specs across its lineup of treadmills, ellipticals, and exercise bikes. You’ll notice powerful motors, heavier frames, and higher weight capacities. Their machines often feature larger running surfaces, adjustable stride lengths, and resistance systems designed for high-intensity interval training. We’ll go into more detail about these specs in a later section, where we’ll compare these brands’ different types of equipment. 

Horizon Fitness focuses on sturdy construction with more emphasis on simplicity and durability over cutting-edge specs. Their Go Series and Studio Series treadmills, as well as their ellipticals and upright bikes, are built with home gym owners in mind who want reliable machines with less tech complexity. You’ll still get solid machines, but Horizon typically offers lighter and more compact models.

Workout Programs and Smart Features

Now we get into what really sets these brands apart.

NordicTrack invests heavily in technology. Their equipment comes with built-in screens, immersive displays, and access to iFIT, a subscription platform that offers on-demand classes, scenic routes, and auto-adjusting workouts. This connected experience spans their entire product range, from treadmills to exercise bikes and ellipticals, providing a seamless, trainer-led experience for users who enjoy structured programs.

Horizon Fitness, on the other hand, leans into flexibility. Their machines do not include built-in training platforms, but they come with Bluetooth connectivity, tablet holders, and device-friendly consoles so users can stream content from their favorite training apps. This approach gives buyers the freedom to use Peloton, Zwift, or YouTube workouts without being tied to a specific ecosystem.

NordicTrack is ideal for users who want a fully integrated training system, while Horizon is a good option for those who prefer to customize their experience and avoid extra subscription fees.

Pricing and Value

Horizon Fitness positions itself as a more budget-friendly brand, offering good quality equipment at a reasonable price. Their Go Series treadmills start around the $700 to $1,000 range, which is ideal for home gym owners looking for a good option without overspending. Their Studio Series machines, which are designed for high-intensity interval training, tend to stay under $2,000.

NordicTrack spans a wider price range. The entry-level T Series starts above $1,000, while mid-range Commercial treadmills and ellipticals often run between $1,500 and $2,500. Premium options like the Incline Trainer Series and studio bikes with built-in screens can exceed $3,000, especially when bundled with an iFIT membership. You’re paying for extra features, interactive tech, and a more immersive training experience.

Warranty and Customer Support

Both brands offer competitive warranty coverage, especially on frames and motors, but there are key differences to consider.

Horizon Fitness typically provides lifetime warranties on the frame and motor across many of its machines, including the popular T101 and Studio Series treadmills. For parts, coverage often extends up to 3 years, with 1 year of labor included. Horizon is backed by Johnson Health Tech, which is known for reliable customer service and accessible support through online resources and U.S.-based service centers.

NordicTrack usually includes a 10-year frame warranty, 2 years on parts, and 1 year on labor. Purchasing NordicTrack through Strength Warehouse USA will also get you access to top-rated customer support, free shipping, and expert product guidance from a team that’s helped over 10,000 satisfied customers build their dream gym.

NordicTrack vs Horizon: Equipment Comparison

When selecting the right equipment, both NordicTrack and Horizon Fitness offer standout models. While they share features like comfortable cushioning, folding options, and sturdy build quality, the way each brand delivers performance and training content is noticeably different.

Horizon Treadmill vs NordicTrack

Go Series

The Horizon Go Series is ideal for beginners, walkers, and light joggers who want a good quality machine without extra features or a steep learning curve. These models offer Bluetooth speakers, tablet holders, and quiet operation, making them a great option for casual workouts at home. With manual mode and simple preset programs, they're perfect for users who want to use their own device for streaming content.

Studio Series

The Studio Series is where Horizon levels up. Designed with serious runners and HIIT fans in mind, these treadmills feature quick dial controls for instant speed changes and incline adjustments. Models like the 7.4 AT and 7.8 AT include a spacious running deck, 3-zone variable response cushioning, and a powerful motor that holds up well under interval stress.

These are among the best treadmills in Horizon’s lineup for those who want performance without subscriptions.

T Series

The T Series is NordicTrack’s budget-friendly line designed for walkers and light joggers who want a space-saving machine with essential features. It currently includes the T Series 10, which offers folding frames, Bluetooth connectivity, and smart integration with iFIT via your own tablet or screen. This is a great fit if you want a compact treadmill without sacrificing build quality.

Commercial Series

NordicTrack’s Commercial Series is made for intermediate to advanced users who want serious performance. These treadmills offer higher speeds, larger running surfaces, and stronger CHP motors that support intense daily use. With built-in workouts, heart rate monitors, and premium visual displays, the Commercial Series is a strong fit for users aiming for long-distance training or high-volume sessions.

Incline Series

The Incline Trainer Series sets NordicTrack apart. These models allow for incline ranges up to 40%, delivering full-body cardio and steep incline workouts that simulate hiking or mountain training. Combined with iFIT's trainer-led programs, this series provides one of the most immersive experiences available among all treadmill brands.

Want the full rundown on NordicTrack’s treadmill models? Check out our NordicTrack Treadmill Comparison Guide. 

NordicTrack vs Horizon: Exercise Bikes

Horizon Exercise Bikes

Horizon’s upright bikes are known for their durability, affordability, and ease of use. These bikes come equipped with Bluetooth speakers, tablet holders, and simple LCD displays that track basic training metrics like time, speed, distance, and calories. They’re designed for users who want a good machine for everyday cardio without the need for subscriptions or built-in programming.

Horizon bikes are compatible with third-party apps, so you can pair your own device and ride along with your favorite training apps like Peloton or Zwift. This flexibility makes them a great option for budget-conscious home gym owners.

NordicTrack Exercise Bikes

On the other hand, NordicTrack’s studio bikes are built for immersive, instructor-led training. These bikes feature rotating HD touchscreens, Bluetooth connectivity, and access to iFIT, which includes thousands of on-demand classes, scenic rides, and automatic resistance adjustments based on the terrain or trainer guidance. Models like the S22i Studio Bike provide a premium experience with built-in workouts, real-time performance tracking, and interactive programming that adapts to your fitness level.

For users who value smart features, live metrics, and the feeling of riding with a personal trainer, NordicTrack delivers a more connected training experience. On the other hand, Horizon bikes offer a good value for those who prefer a simple, sturdy bike with the freedom to use their own apps and training plans.

NordicTrack vs Horizon Ellipticals Compared

Horizon keeps its elliptical machines simple, reliable, and budget-friendly. Models like the EX-59 and 7.0 AE are designed for users who want straightforward workouts with minimal distractions. These ellipticals come with quiet motors, Bluetooth speakers, and basic LCD screens that track essential metrics like time, distance, and calories.

The 7.0 AE, for example, includes 20 levels of resistance and incline, making it one of Horizon’s more versatile models. It also supports app syncing through Bluetooth connectivity, allowing you to stream workouts from your own device using platforms like Zwift or Peloton. 

NordicTrack Ellipticals

NordicTrack offers some of the most advanced elliptical machines on the market, especially if you’re looking for smart features and interactive training. The AirGlide 14i, for example, stands out with power incline and decline settings, allowing you to simulate uphill climbs or downhill strides—all controlled automatically through iFIT.

Their popular FreeStride Trainer series adds another layer of versatility. These models feature a center-drive design and a floating stride system that adapts to your natural motion. You can switch between a vertical stepping motion and a long elliptical glide, which helps engage more muscle groups and adds variety to your workouts.

Across the lineup, NordicTrack ellipticals include rotating HD touchscreens, Bluetooth connectivity, and access to thousands of iFIT workouts. During each session, iFIT coaches can adjust your resistance, incline, and stride intensity in real time, giving you a fully guided, hands-free experience.

Additional Equipment Options

Additionally, while both brands specialize in cardio, NordicTrack offers a broader equipment lineup that includes rowing machines and strength training equipment, expanding its appeal to users building a more complete home gym. In contrast, Horizon Fitness sticks to the essentials—treadmills, ellipticals, and exercise bikes.

Who Should Buy Horizon vs NordicTrack

Now, we’ll give you recommendations based on the features and benefits of NordicTrack and Horizon equipment. 

NordicTrack is better suited for those who want an immersive, all-in-one experience. With built-in HD screens, iFIT workouts, and auto-adjusting incline or resistance, it’s perfect for users who enjoy guided training, virtual runs, and real-time coaching across treadmills, ellipticals, and bikes.

Horizon is a great fit if you want a simple, reliable machine that doesn’t rely on a subscription. It’s ideal for walkers, joggers, and HIIT fans who prefer using their own apps or streaming platforms. Horizon models are user-friendly, offer strong warranties, and deliver solid value, especially if you want a budget-conscious setup.

Whether you're setting up your first home gym or upgrading your current setup, both brands deliver quality machines—just tailored to different training styles and goals. Still weighing your options? We’ve also compared NordicTrack to other top fitness brands. Check out those matchups below:

• NordicTrack vs BowFlex

• NordicTrack vs ProForm

• NordicTrack vs Peloton

FAQs

What’s the main difference between Horizon and NordicTrack treadmills?

NordicTrack offers built-in tech and iFIT. Horizon keeps it simple with great value and Bluetooth support.

Can Horizon machines work with iFIT or other apps?

Horizon machines don’t support iFIT but are compatible with third-party apps via Bluetooth and your own device.

Do both brands offer incline training?

Yes, but NordicTrack offers steeper inclines and auto-adjusting features, especially in their Incline Trainer series.

What’s the better choice for beginner runners?

Horizon’s Go Series is great for beginners on a budget. NordicTrack EXP models suit tech-savvy starters.

Can I use NordicTrack or Horizon treadmills without a subscription?

Yes. Both can be used without subscriptions, but NordicTrack’s built-in features shine more with iFIT.

Final Verdict: NordicTrack vs Horizon Fitness

Both brands bring a lot to the table, but your decision should come down to how you train—and how connected you want your workouts to be. If you’re all about immersive classes, interactive tech, and trainer-led sessions that adjust your incline and resistance for you, NordicTrack delivers. Prefer a no-fuss machine that’s reliable, durable, and pairs well with your own apps? Horizon is the better fit.

If you’re looking to bring home a NordicTrack machine, explore our NordicTrack collection today and upgrade your training experience the smart way.